Mobile Marketing developped via foursquare & Gowalla

As highlighted in the first article , many a business have developed SoLoMo Marketing initiatives via FourSquare Location Based services platform. We notice several categories of initiatives which correspond to several categories of deals and/or contexts.




“Flash specials” as developed for instance by the retailer Sports Authority allow the first people to check-in at a due time for a discount…the New Gold Rush!





“Friends specials”, as run by H&M rewards you collectively for checking-in with friends at their retail stores…for four foursquare friends checked-in simultaneously, H&M offers 24% off of any item! Other businesses taking advantage of FourSquare include Toys’R’Us, Whole Food, Chili’s…


“Newbie Specials” give the mean for new businesses to attract new customers by rewarding your first check-in with a welcome discount.
FourSquare is also planning to develop “Frequency specials” to reward you for reaching a certain amount of check-ins on the one hand, and for a minimum frequency of check-in per week on the other hand.

The second article , is actually a press release from Four Seasons. Contrary to the above, Four Seasons is using Gowalla location based services platform in order to market their Hotels of California. The six Four Seasons hotels of the region have created ititneraries on Gowalla since September last year, so that guests can check-in as they explore the Concierge exclusive spots Most interestingly, the application rewards you for checking-in with exclusive discounts for your favourite hotel’s spa or restaurant’s outlets…a fun way to bring ancillatory revenue along with exclusive service!