Groupon Now, the new Happy Hour!

The following article gives us some more insight on Groupon’s development strategy.
Indeed, the social commerce, daily-deal company is preparing a mobile application which is very likely to drive some new shopping behaviors!

Divided into two parts, “I’m hungry” and “I’m bored”, you will avail an array of live discounts respectively on exclusive F&B options, and on Groupon’s other range of attractions and services such as spa treatments and much more!

Known as Groupon Now, the application will operate as a location based services and therefore avail discounts accordingly. In other words, local businesses’ offers are automatically displayed.


The competitive advantage for businesses is to react according to a seasonal lack of demand volume on a very timely basis. This turns to be extremely profitable for F&B outlets and businesses with perishable inventory, giving live solutions for Yield Managers!

Groupon application will be available in April…would you download it, why?