Social Media Class Assignment

1. What is meant by 'Social Media is not free'?

It can cost you:
- Human resources
- Budget
- Time
- New Tools
- Commissions
- Negative impact
- Training staff

2. In addition to room’s bookings, what measurements would be effective for hotels?

Effective measurements could include:
- Ancillary revenue
- Social engagement
- Positive / Negative Feedbacks
- Numbers of uploads or downloads
- Return on social reward programmes
- Number of visitors
- Regular measuremenrs

3. How should a hotel, with limited resources, decide what SM efforts to make?

A hotel with limited resources should decide of :
- Realistic goals
- Setting a fair portion of the budget
- Regular time investment
- Regular content upload
- Incentivize visitors uploads, let your community do the work
- Be closer to the customer than the image of the hotel
- No need to invest too much time because we must not impose your brand/ image





4. What role does SM play in offering customer services?

It has the role of:
- Impulsing feedback
- Listening and reacting to feedbacks
- Interacting and answering complaints
- Being closer to your customer
- Bringing up exclusive services/ Contents/ added value for the guest
- Setting up social rewards for guests